[N399.Ebook] Ebook Connections: A World History, Volume 1 (3rd Edition), by Edward H. Judge, John W. Langdon

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NOTE: You are purchasing a¿standalone¿product; MyHistoryLab®¿does not come packaged with this content. If you would like to purchase both the physical text and MyHistoryLab search for 0134167562 / 9780134167565¿ Connections: A World History, Volume 1 plus MyHistoryLab for World History — Access Card Package, 3/e

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For courses in World History

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Connections: A World History introduces students to the far-reaching study of world history in a comprehensible manner that is tailored to meet their diverse needs and interests. This Third Edition strongly emphasizes thematic connections between societies and events, making it easy for new history students to absorb a wide array of details, dates, and events. The title’s concise chapters feature engaging, readable content, and avoid bogging students down with unnecessary detail. The authors have provided many visual aids to improve students’ comprehension of the material, including over 200 maps. The result is a clear and concise rendering of world history that will appeal to students of all disciplines and backgrounds.

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MyHistoryLab for the World History course extends learning online, engaging students and improving results. Media resources with assignments bring concepts to life, and offer students opportunities to practice applying what they’ve learned. And the Writing Space helps educators develop and assess concept mastery and critical thinking through writing, quickly and easily. Please note: this version of MyHistoryLab does not include an eText.

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Connections: A World History, Third Edition is also available via REVEL™, an immersive learning experience designed for the way today's students read, think, and learn.

• Sales Rank: #85992 in Books
• Published on: 2015-01-23
• Original language: English
• Number of items: 1
• Dimensions: 10.70" h x .70" w x 8.40" l, 1.75 pounds
• Binding: Paperback
• 432 pages

About the Author

Edward H. Judge and John W. Langdon are professors of history at Le Moyne College, where they have team-taught for the last 20 years a two-semester world history course for first-year students as well as courses on modern global history for upper-level students. Judge earned his doctorate at the University of Michigan and spent a year in the USSR as an IREX scholar. He has taught at Le Moyne since 1978, was the college's scholar of the year in 1994 and was awarded the J. C. Georg Endowed Professorship in 1997. Langdon earned his doctorate at Syracuse University's Maxwell School of Public Affairs, where he was a national defense fellow. He has taught at Le Moyne since 1971, directed its honors program and was awarded the O'Connell Distinguished Teaching Professorship in 1996. Each has been named the college's teacher of the year and has chaired its department of history. They have written or edited eight books: three in collaboration with each other, three as individuals and two in collaboration with other scholars. They love teaching world history, especially to students of diverse backgrounds and interests, and they derive great joy from infecting their students with a passion and enthusiasm for the study of the human past.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Needed for school
By Samhain
I needed this book for school but didn't want to pay school price so I went to amazon and found this! What I didn't like about the book itself is that some of the information is confusing because some of the details are so subtle. You really have to read between the lines. I still recommend buying this book if you need it for class though. Even though the shipping is fast I don't recommend buying it at the last minute.

2 of 2 people found the following review helpful.
thumbs dwn
By steffie
Honestly, I did not care for this textbook. I felt as though they jumped around too much. I am used to having key words with definitions on the side. It did read as more of a "book" which was nice. But i missed the traditional things an actual textbook brings.

2 of 2 people found the following review helpful.
Best textbook ever!
By Johnny Brasco
Not only is this the first textbook I read cover to cover, but this is the first one I actually enjoyed reading. And the Kindle Version was great. Having the ability to search text is amazing.

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[G270.Ebook] PDF Download 150 Of The Most Beautiful Songs Ever - Ukulele Chord SongbookFrom Hal Leonard

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This series features convenient 6 x 9 books with complete lyrics and chord symbols above the lyrics for dozens of great songs. Each song also includes chord grids at the top of every page, and the first notes of the melody for easy reference. These books are perfect for people who don't read music but want to strum chords and sing, and are equally ideal for more advanced, music-reading ukulele players who don't feel like wading through note-for-note notation. This collection features all the songs featured in the bestselling piano songbooks of the same name, including: Always * Bewitched * Candle in the Wind * Endless Love * Fields of Gold * Georgia on My Mind * In the Still of the Night * Just the Way You Are * Lollipops and Roses * Memory * The Nearness of You * Oh, What a Beautiful Mornin' * People * The Rainbow Connection * Smile * Tears in Heaven * Unchained Melody * What a Wonderful World * Yesterday * and more.

• Sales Rank: #1048544 in Books
• Brand: Hal Leonard
• Published on: 2013-10-01
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .74" w x 5.88" l, 1.11 pounds
• Binding: Paperback
• 320 pages

About the Author
Founded in 1947, Hal Leonard Corporation has become the worlds largest print music publisher, representing some of the greatest songwriters and artists of all time. We are proud to publish titles of interest to all musicians as well as music lovers, from songbooks and instructional titles to artist biographies and instrument price guides to books about the music industry and all the performing arts.

Most helpful customer reviews

156 of 156 people found the following review helpful.
528 pages of great songs under one cover for under 20 bucks. But easy? Depends on how you define that.
By Sharon Isch
I love this collection. It has so many songs in it that I like to play that aren't in any of my other songbooks. I love that even though it's big and fat and NOT spiral bound, its pages nonetheless lie flat wherever I open them to; that its sturdy cover and its binding hold up under frequent use, that they didn't skimp on the quality of the paper and printing. And that you can get it here for under twenty bucks.

But what exactly, you may wonder, does Hal Leonard mean by "easy" piano? Well, I'd say it means that if you can read and play standard sheet music, you can probably play anything here. Which I guess I'd put at around Grade 3 competence level and beyond.

It's really too, too bad the seller isn't offering one of Amazon's "inside looks" here like they did on the Amazon product page for an earlier version of this book, so you could check out the contents list and see what you'd be getting. Maybe I can help a little with that. I'm not going to rattle off all 150 titles, but here are 50 of them, which should give you a pretty good idea whether this is your kind of songbook:

Always on My Mind, And I Love Her, Bewitched, By the Time I Get to Phoenix, Candle in the Wind, Can't Help Lovin' Dat Man, Climb Every Mountain, Daddy's Little Girl, A Dream Is a Wish Your Heart Makes, Fields of Gold, Fly Me to the Moon, From a Distance, Georgia on My Mind, I Have Dreamed, I Just Called to Say I Love You, I Left My Heart in San Francisco, I Will Wait for You, I'll Be Seeing You, If You Go Away, Imagination, I'll Have to Say I Love You in a Song, In My Room, In the Wee Small Hours of the Morning, I've Grown Accustomed to Her Face, The Last Waltz, Let it Be Me, Look to the Rainbow, Memory from Cats, Moon River, My Funny Valentine, Oh What a Beautiful Mornin,' The Rainbow Connection, Release Me, She, Some Day My Prince Will Come, Some Enchanted Evening, Somewhere My Love, Somewhere Out There, Stardust, Tears in Heaven, Tenderly, Tennesee Waltz, Till There Was You, A Time for Us, True Love, Try to Remember, What a Wonderful World, What Kind of Fool Am I?, When You Wish Upon a Star, Yesterday, You Light Up My Life,

2 of 2 people found the following review helpful.
Easy to Play Familiar Songs
By Ronald K. Ridley
Many old familiar favor songs in this book. I love the easy to follow scores in big print. I played and sang along with a few of these music sheets. It would have been nice to be a in spiral bending, but the book still turned fairly easily. Turning pages did slow me down, when playing the music. If I was to play this for someone, I would have to copy off the sheets for a complete music piece and tape them together so that I can see them all out across in front of me. It would have been nice if they had fold out sheets of each complete music piece so that you could see them all together without having to turn pages. I like the idea of chord letters at the top of the measures, which will make it easier for me to play the ukulele along with the piano. I especially like the one note or two note chords in the bass clef inside of a four or five note chord and many notes in each measure of the bass clef. There are easy to follow songs and will give me many hours of joy playing them. I might download the kindle version as well. This would make it easy to take on trips on the kindle and I could possible perform on ocean cruise lines for free trips.

1 of 1 people found the following review helpful.
A perfect book for music lovers--well arranged--easy to play--great standards.
By Myrna G.
A huge pile of songs. It was so big, that I cut off the spine, took it to Office Depot and had holes punched for a notebook. As an intermediate piano student, the level is easy to moderate. The songs are well written and I like it that there are some songs where the left hand has plenty of work to do and not just one or 2 notes to keep the melody.

It is one of the best books on the old standards of the early years (30s, 40s, 50s). My piano teacher's face lit up when she saw it. She said this was one of the best books I had purchased since I love the old movies and tunes of the past. I don't like to scratch up my piano, so I choose a few songs at the time, copy them and place the papers on my piano rack. A lot of the songs are 4 pages in length because of the large format. If the song is a favorite, I find a photo of the popular singer and paste it on the front of the song sheet.

If you like the 60s, 70s and 80s you will find favorites from that era as well. It is a good choice and well arrange by various arrangers. You won't be sorry you own it.

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• Published on: 2010
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How Proteins Work is an up-to-date and authoritative account of protein function in living systems, explained within the governing parameters of physics, chemistry, and evolution. This text will enable advanced undergraduate students in biochemistry and biophysics to understand the relationships among protein function, structure, and dynamics. It will also serve as a valuable resource for graduate students and researchers looking for a reference on the fundamentals underlying protein function.

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• Sales Rank: #485011 in Books
• Brand: Brand: Garland
• Published on: 2011-07-18
• Original language: English
• Number of items: 1
• Dimensions: 10.80" h x .70" w x 8.30" l, 2.15 pounds
• Binding: Perfect Paperback
• 464 pages

Features

• Used Book in Good Condition

Review

"I think this is a really nice book that offers an alternative perspective on protein structure and function for biochemistry students..."
Timothy Bugg, Chemistry World

About the Author

Mike Williamson did his PhD and subsequent research at the University of Cambridge before moving to the lab of Nobel Laureate Kurt Wüthrich in Switzerland. There he worked on the first NMR structure of a globular protein. He is a professor of Biochemistry at the University of Sheffield.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Great textbook!
By Steven Bottomley
'How Proteins Work' by Mike Williamson is a great text. Its eleven chapters cover various aspects of protein structure and function. It should be applicable to advanced undergraduates, graduates, and academics. I particularly liked Professor Williamson's conversational, relaxed, and friendly writing style. He also takes care to explain in relatively simple terms with appropriate examples. This book deals with topics that other mainstream biochemistry textbooks ignore (e.g. entropy/enthalpy compensation). I found Chapters 1 on protein structure and evolution and Chapter 2 on protein domains particularly useful for my undergraduate students because they had sufficient detail, easy to follow, and interesting. Professor Williamson demonstrates an insight into 'how proteins work' that is obviously built from years of experience in teaching and research. I found this book fascinating and even simple things like the calculation of the number of protons in an E.coli cell (page 129) are a delight! Each chapter is well supplemented with good diagrams, images, and a list of cited references. Pedagogically the text uses extensive sub-headings for organisation, bold type for important terms, boxed text to distinguish more detailed explanations or interesting asides, quotations, wide margins with notes, nicely formatted tables, a list of references for further reading, referrals to relevant websites, and end of chapter problems. The book is colourful, well organised, and easy on the eyes. I like this text and have recommended it to the students in my course on structural bioinformatics. I still have a lot to read but I commend Professor Williamson for taking the time, and considerable effort, to write a great book!
Dr Steven Bottomley. Lecturer and Unit Coordinator in Structural Bioinformatics. School of Biomedical Sciences. Curtin University.

0 of 0 people found the following review helpful.
Buy it - Love it
By Jam Garvey
Best book I've ever read on biochemistry and proteins. Don't expect it to be bogged down in the technical details, it sprints through the concepts and provides ample amounts of references for those who want more. Very well worded - some minor typos in this version - missing commas and letters - the concepts are concrete though.

0 of 0 people found the following review helpful.
Nice print and good quality
By reza
worth to buy it if you need a reference book for your school.
It took a several week to arrive since they ship it from India but it was o.k. for me

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[R602.Ebook] PDF Ebook The Story of Wine in California, by M. F. K Fisher

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• Sales Rank: #2789236 in Books
• Published on: 1962
• Number of items: 1
• Binding: Hardcover
• 125 pages

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4 of 4 people found the following review helpful.
Art & History of wine in California
By N. Kachigian
Two greats combine for this book. Fisher was ahead of her time in food. Max Yavno worked on the NYSE and has a degree in Economics Columbia. He became a photographer and is best known for his muscle beach picture. The story of wine in California correlates with the settlement of California. The photos document work in the manner the impressionists painted work. A very cheap way of viewing Yavno B&Ws and learning a little early California wine history (the book was written before the Central cost became a force). Beautiful! Cheers

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[J216.Ebook] Download PDF Bridges: Three Thousand Years of Defying Nature, by David Brown

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Comprehensive profiles of the world's 100 most extraordinary bridges.

Few humanmade structures combine the technical with the aesthetic in such an evocative way as bridges. From ancient times to the present, bridges have had a unique attraction on the imagination, eliciting awe, wonder and passion.

Bridges celebrates the stunning technical and artistic achievements in the creation, design, engineering, construction and social history of 100 remarkable bridges. The book reveals the secrets and science of the timeless masonry of imperial Rome, the elegant wooden edifices of ancient Japan and the soaring steel structures of today.

Organized chronologically to follow the stages in the development of bridge engineering and construction, each chapter has an introduction followed by fascinating details.

The vital stats for each bridge include:

• Location
• Date of construction
• Designer
• Construction materials and dimensions.

An account of the creation of each bridge includes the difficulties, hardships and disasters endured as well as the solutions and innovations conceived. Superb color photographs and specially commissioned artwork celebrate these soaring feats of engineering.

The final chapter explores how future bridges will look through examining the latest groundbreaking designs and projects.

Bridges is a magnificently illustrated non-technical reference to fascinating engineering discoveries and innovations.

• Sales Rank: #609172 in Books
• Brand: Brand: Firefly Books
• Published on: 2005-09-08
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 10.13" h x .63" w x 9.00" l, .0 pounds
• Binding: Paperback
• 208 pages

Features

• Used Book in Good Condition

From Booklist
Brown offers a history of more than 100 of the world's greatest bridges, organized chronologically. He explains their origins and structure principle, beginning with the ancient world (Rome and China) and the medieval period (France, Italy, and the Czech Republic). Chapters deal with bridges of iron and stone, steel, concrete, and those with stay cables. Each chapter has an introduction, and vital statistics are given for each bridge--location, date of construction, and its designer. Brown writes that from prehistoric times to the present, the line of technology is unbroken; what has changed is its level of sophistication and comprehensibility. There are more than 300 color and black-and-white illustrations in this very informative account. George Cohen
Copyright © American Library Association. All rights reserved

Review
The world's greatest bridges, organized chronologically... the line of technology is unbroken, what has changed is its level of sophistication and comprehensibility. There are more than 300 color and black-and-white illustrations in this very informative account. (George Cohen Booklist 2006-02-01)

A wonderful coffeetable book for architecture and civil engineering buffs... this one is truly global in scope. (Denise A. Brush Science Books and Films)

Exceptional clarity of form and superb color photographs... written in clear, complete and suitably journalistic prose... Essential for undergraduate design collections. (Paul Glassman Library Journal 2006-04-01)

Full of beautiful color photos and diagrams, the book offers a detailed and affectionate look at these construction marvels. (Science News 2005-12-17)

About the Author

David J. Brown is an author, editor and librarian. He is the author of How They Were Built, a children's book of architecture.

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3 of 3 people found the following review helpful.
Outstanding bridge book!
By Sandstone
I've had this book for several months now, sitting on my coffee table, and have read it over and over. My only complaint is I wish it were 10 times longer! It is engagingly written, beautifully photographed. The writer strikes what for me was the right balance of history, aesthetics, and engineering. The only problem is the well-done writeups are just too short, leaving you wanting more. Still, very highly recommended.

1 of 1 people found the following review helpful.
Nice variety of bridges
By Wild Orchird
Some jaw dropping like I like, info on each but not too much. Nice balance of information/beautiy. I recommend it for a coffee table book.

1 of 1 people found the following review helpful.
Bridges
By C. Davis
This is an excellent book with many fascinatingly beautiful pictures. It also provides sketches and drawings illustrating the design and construction of a number of ancient viaducts and bridges.

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Dive Into Python 3 by Pilgrim, Mark [Apress, 2009] (Paperback) 2nd Edition [P...

• Binding: Paperback

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• Published on: 1900
• Binding: Mass Market Paperback

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What to Say, How to Say It, Why It Matters

If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it.

Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

• Sales Rank: #210199 in Books
• Published on: 2011-05-03
• Released on: 2011-05-03
• Original language: English
• Number of items: 1
• Dimensions: 8.24" h x .72" w x 5.48" l, .55 pounds
• Binding: Paperback
• 288 pages

From Publishers Weekly
As CEO of his own communications consulting firm, research strategist Maslansky advises clients like Starbucks, Bank of America and Microsoft on successfully communicating with their customers, an effort he admits is far more challenging in the shaky economic aftermath of the 2008 financial collapse: as a nation, we are more distrustful than ever that the government and other major institutions are looking out for the interests of average citizens and customers. To combat rising skepticism, Maslansky's offers a step-by-step strategy for "credible communication" based in quantitative and qualitative research, including input from focus groups and surveys demonstrating people's responses to different forms of messaging, and real-world examples from a number of industries, including finance and politics (contrasting, for example, President Obama's campaign messages with then-Senator Hillary Clinton's). Key to his approach are four messaging principles-being personal, plainspoken, positive, and plausible-and the idea of listening to and prioritizing customers' interests. Along with executives from Van Kampen Investments and Consulting, Maslansky clearly and convincingly demonstrates that words do matter, almost as much as how they're said.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
"Trust has never been more important in the corporate world-because there's so little of it. For years, people have tried to figure out how to communicate trust. Now, finally, Michael Maslansky has unlocked the DNA of trust. Anyone who cares about their employees, their customers, or their reputation has to read this book."
-Dr. Frank Luntz, author of Words That Work and What Americans Really Want...Really

"To successfully earn trust in face-to-face or Facebook communication, embrace the proven concepts in The Language of Trust-they're as important to your life as involuntary breathing. It's just common sense."
-Thomas L. Harrison, LHD, chairman and CEO of Diversified Agency Services division of Omnicom Group Inc.

"Michael Maslansky has written the ultimate guide to winning trust in a world that has lost it. He writes with wit, wisdom, and a commendable absence of jargon. If you are concerned about trust, and all of us should be, then this book is an indispensable starting point."
-Lord Gould, former polling and strategy advisor to Prime Minister Tony Blair, and Deputy Chairman of Freud Communication

"Marketers, financial advisors, and communicators of all types should take note of the lessons in this book....More than most, Michael understands the enormous challenges we face, and this book provides an essential set of tools and practical approached for reconnecting with customers who may have lost faith in what we offer. It isn't enough for us to have a good story to tell; we must also be able to tell a good- and credible-story. The Language of Trust will help any communicator who muct win over a skeptical audience."
-Cathy Weatherford, CEO of Insured Retirement Institute

"Today's polarized discourse makes it hard to understand problems, much less fix them. The Language of Trust provides the core principles needed for moving forward."
-Philip K. Howard, founder of Common Good and author of The Death of Common Sense and Life Without Lawyers

"There are many books on effective communication, but this book is unique in the way it recognizes the importance of language and messaging as ways to build trust when talking to customers, partners, or employees. The Language of Trust will help any executive who must communicate with strength and credibility."
-Suzanne Coulter, president of Polo Retail Corporation

About the Author
Although he almost always had a lead role in elementary school plays as well as church pageants, Don Gallo's dramatic interests ended abruptly one Easter Sunday when he was unable to recall a single word from a memorized passage he was attempting to recite at the morning church service. Any theatrical talents he may possess have since been utilized only in English classroom and lecture halls.

Dr. Gallo, who has been a junior high school English teacher and reading specialist, is a professor of English at Central Connecticut State University, where he supervises student teachers and teaches courses in writing and in literature for young adults. He lives in West Hartford, Connecticut.

He has edited three collections of short stories written by Famous writers of books for young adults; Sixteen, Visions, and Connections; and he has written a critical biography of author Richard Peck. His most recent book is a collection of autobiographies of notable young adult authors called Speaking for Ourselves.

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20 of 20 people found the following review helpful.
a new approach when facing competing storylines
By Michael Margolis
The Language of Trust reads like a manual for communicating complex issues in an environment of growing cynicism. It's got a nice balance of principles, working examples, and research-driven insights. The book includes lots of topical coverage of perception challenges faced by financial services, the environment, healthcare, energy, and policy campaigns, to name some of the industries covered.

The book presents a unique perspective, I think probably most relevant for corporate communicators and industry trade groups. As a business storyteller myself, I was most fascinated with the sections that dealt with shifting perceptions and that everybody has competing versions of the truth. As Maslansky describes, too often we lead with "our truth" instead of trying to frame a story that will connect to "their truth" - how our audience sees and experiences the world. That one insight, explored in depth makes the book a valued addition to my library.

TABLE OF CONTENTS

PART ONE: THE NEW LANGUAGE OF TRUST
1. America's Post-Trust Era
2. It All Starts with Words

PART TWO: THE FOUR PRINCIPLES OF CREDIBLE COMMUNICATIONS
3. Be Personal
4. Be Plainspoken
5. Be Positive
6. Be Plausible

PART THREE: THE NEW WORD ORDER
7. Getting to Listen: Engaging Before Discussion
8. It's Not About You: Putting Their Interests Before Yours
9. That's Not What I Meant: Context Before Specifics

PART FOUR: THE MEDIUM AND THE MESSAGE
10. The Language of Trust in a Digital World
11. The Anti-Trust Laws: Twenty Banned Phrases

The content in each chapter is filled with both principles and working examples. Sometimes it feels a little "straight-laced" in how it was edited, yet I think a lot of readers will appreciate the breezy approach. It's definitely written for a senior executive who's looking for a quick practical read that goes beyond just theoretical superlatives. My one fear is that it sometimes reads like a "manual for sounding like you care", and in the wrong hands, this book could become only that.

The Language of Trust will get you thinking, that's for sure! The book has a strong focus on words, and how changing opinion, often requires a shift in language across everything you do. Many linguistic re-framing examples are provided which was one of my favorite aspects. Also Chapter 10 brings attention to social media and how the boundaries of narrative are evolving. An important dimension I was thrilled to see covered.

6 of 6 people found the following review helpful.
The Language of Trust is Crucial to Your Business
By Brendan Ziolo
This review is similar to the one posted to my blog: Dude, It's Marketing ([...]).

It's no surprise that language and words play a key role in making your message credible and engaging to your audience. Michael Maslansky and his co-authors, Scott West, Gary DeMoss, and David Saylor, do a great job explaining just how important language is to selling your product or service in their new book, The Language of Trust: Selling Ideas in a World of Skeptics.

It's always been surprising to me that so few companies spend much time and money on crafting the messages and communications they use for their business. Michael presents a compelling case for why this is absolutely crucial to your business in an era where "trust is dead".

But more important than an analysis of the post-trust era in America, Michael talks about the Four Principles of Credible Communications (Be Personal, Be Plainspoken, Be Positive, Be Plausible) and the New Word Order (Engagement, Theirs Before Yours, Context). It is these two sections that are an absolute goldmine for anyone looking to create new messages or improve the communications of their organization.

Michael explains how changing the language you use is hard and that these principles may run counter to what you've done before, and believe still works, but there is little doubt after you read the book that you do need to change your language in a world of skeptics. You can no longer rely on the facts and hope to change the view held by your audience as the facts can mean different things to different people. You need to approach the language you use from your audience's perspective and use the Four Principles.

In addition to helping you choose the right words, Michael uses the New Word Order program to explain how to communicate the right message at the right time to your audience. The idea behind the program is that the process is equally important to getting the message right and that you need to follow the steps to be successful. The fact that Michael outlines a process here is extremely valuable, since many believe communications is more art than science, because it allows you to apply the program to your business and goals.

In the end, the list of lessons you can take from this book and apply to your communications is where the real value exists in The Language of Trust. I'm quite certain I'll reference this book numerous times in my work. This book reinforced for me just how important the words you choose are to your message and marketing overall. It definitely got me thinking again about how to improve the language I use everyday and I'm certain it will get you thinking too.

Without a doubt, The Language of Trust, is a must read for all marketing and PR professionals as well as anyone involved in the communications for their company. In this book, you will discover What to Say, How to Say It and Why It Matters. Now isn't that crucial to your business?

5 of 5 people found the following review helpful.
A communications playbook
By Ed Fontleroy
This book not only helps you think better about what you plan to say, but about what you are aleady saying in your creative copy, your social media, your industry outreach, and elsewhere. I approached this book as a "skeptic," if not entirely a cynic, but came away a firmly convinced believer that the author, Maslansky, has laid out an insightful playbook for how to communcate with maximum impact accross a broad range of topics, audiences and media. I highly recommend this book to anyone selling a product, an idea, or themself.

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